Augusta Homes
Building a Lasting Partnership with Augusta Homes
Introduced to us through our work with Shaeffer Hyde Construction, Augusta Homes came to Wonderstruct seeking a refreshed digital presence that reflected their reputation for quality and elegance. What began with a website redesign has grown into a deep, ongoing partnership where we serve as an extension of their team—supporting everything from digital campaigns to software consultations.
We wanted a website that not only represented our brand and the work we deliver to homeowners, but also pushed the envelope of what a builder’s website could be. Wonderstruct gave us a clear process, welcomed our big ideas, and provided the resources we needed to make the right decisions. They set goals and timelines that kept us on track and delivered a website we’re incredibly proud of.
Our Role
Website Redesign & Brand Expansion
Our engagement began with a full website redesign. Using Augusta’s existing logo as a foundation, we expanded their visual identity into a cohesive construction company branding system that translates across digital and print.
Key Client-Focused Outcomes:
- Brand Cohesion: After nearly 20 years of accumulated clutter—outdated plans, an old logo featured throughout, and patchwork content that had become a mess of band-aid solutions—Augusta needed more than a refresh. They needed a complete reset. A seamless identity across web, print, and marketing now gives clients confidence that Augusta delivers with the same polish and consistency they expect in a custom home
- User-Centered Website Design: Intuitive navigation and a mobile-first experience help prospective homeowners quickly understand the custom home building process, find inspiration, explore floorplans, and connect with the Augusta team.
- Storytelling Through Visuals: Augusta had historically invested significant amounts in professional photography, but it wasn't being updated or properly featured. High-quality photography, drone footage, and crafted image treatments now position that investment correctly—allowing clients to see Augusta's precision and lifestyle value in ways that truly showcase their work.
- Enhanced Digital Experience: Faster load times and simplified site structure make it easier for busy clients to access the portfolio, compare projects, and take next steps without friction.
- SEO & Conversion Focus: Optimized page structures and strategic calls-to-action ensure Augusta appears where clients are searching—and converts more inquiries into qualified leads.
- Scalable Design System: Templates and visual guidelines give Augusta the flexibility to add new projects or marketing campaigns while maintaining the same elevated look clients expect.
- Print & Marketing Alignment: Brochures, presentations, and collateral mirror the digital brand—helping clients experience Augusta’s luxury promise consistently at every touchpoint.
Ongoing Retainer Services
Once the new site launched, Augusta entrusted us with a full-service marketing partnership. Through weekly calls and regular collaboration, we provide home builder marketing services including:
- SEO, Website Maintenance & Updates
- Social Media Support
- Branded Swag
- Print & Digital Advertising
- Event Support
- Photography & Videography
- Asset Development
- Email Marketing Campaigns
- Software Consulting & Integrations
Close Collaboration
Weekly progress calls with a single dedicated contact who manages requested tasks across the entire Wonderstruct team ensure priorities stay aligned, momentum stays strong, and opportunities are identified in real-time.
Capturing Augusta’s Story On-Site
To help Augusta showcase the heart of their brand, we hosted a full on-site workshop dedicated to storytelling through visuals. Over several days, our team captured:
- Homes — Drone and interior footage highlighting Augusta’s craftsmanship, design details, and livability.
- Office Environment — Photos and video of the day-to-day culture and team collaboration.
- Staff Portraits — Professional imagery and video interviews that humanize the brand and highlight Augusta’s people-first approach.
Beyond the asset creation, this on-site session served as a strategic planning opportunity, allowing Augusta to approach annual planning, budgeting, and prioritization in a focused, collaborative environment. It's an approach we'd recommend any client build into their year, whether on-site or virtually.
This session produced a robust library of photography and videography that Augusta now leverages across their website, social media, proposals, and marketing campaigns, bringing their brand to life in a consistent and authentic way.
Impact
- Stronger Brand Cohesion — A unified visual identity has elevated every touchpoint, from digital presence to event collateral.
- Streamlined Marketing Operations — Weekly calls and retainer-based support provide Augusta with a seamless, responsive partner for all marketing needs.
- Expanded Audience Reach — SEO, social media, ads, and events have driven greater awareness and engagement within their market.
- Rich Storytelling — High-quality photography and videography showcase Augusta’s craftsmanship and lifestyle vision, deepening connections with clients and prospects.
- Collaborative Design Process - A visual and interactive design process allowed the Augusta team to make informed decisions around content organization from the very beginning, ensuring the final site reflected their vision.
Highlighted Work
We’re proud of the work we do. Explore our projects.
